Course Outline

PROJECT MANAGEMENT

This course introduces a structured approach to managing projects. It helps students gain managerial practice through the development of project execution manual for a real life project related by a group of student. The project focuses on Technology and Financial Management. The course includes topic such as Management process, utilization of project Management and strategic context of  the project, Project planning & scheduling, Project Information Management System, Project Communication. Project Control, Project Change Management, Project Teams and successful completion of projects.

SUPPLY CHAIN MANAGEMENT

This course provides basic definitions and concepts for planning and controlling the flow of materials into, through and out of an organization. Topics include, elements of supply chain, customer, operating environments, financial fundamentals, manufacturing, resource planning, total quality management, market place-driven customer expectations and designation of value, customer relationship, demand management, transformation of demand into supply, design,  capacity management, planning execution and control, performance measurements, supply inventory, purchasing and physical distribution system.

SMALL BUSINESS MANAGEMENT

The objectives of this course are to acquaint the students with the virtues of entrepreneurship for the society so as to enable them to consider it as one of the early or late career options. This course enables students to adopt management concepts applied in large organizations to small business and start up stages as entrepreneurial managers. The course aims at introducing non-business graduates to the basic concepts of entrepreneurship and Entrepreneurial & intrapreneurial characteristics for self assessment. General guidelines for setting a small business or managing its operation by adapting corporate business principles to suit the type and size of small business are also a part of this way.

MEDIA PLANNING & MANAGEMENT

The course prepares the students for the changing media scenario by enabling them to specialize in media handling and effective media selections. It determines how advertising budget is best deployed across and within the various media. The objective of the course is to provide specific study of print media for those students who aspire to a journalistic career in print media such as daily newspapers and periodicals in any capacity. Students specializing in the field of print media can find that their knowledge is useful in other field also, such as advertising, printing copy writing etc. Students also acquire a full understanding or the function of Radio and Television in all its modern manifestations including cable TV. Students will be taught how to formulate adverting plans and monitor results taking cognizance of problems, opportunities and regulatory matters.

 ADVERTISING MANAGEMENT

To provide working knowledge of advertising while understanding various tools used for advertising to sell goods and services. Analysis of current issues facing the business of advertising and the environment in which advertising operates, strategy development, media, creative development, writing an advertising plan and integration of other communications. Investigating the nature and scope of advertising and its place within marketing strategy decisions and society. Examining the advertising management function in its historical, social, legal and economics contexts. Studying methods of planning, preparing, placing and evaluating an advertising message in the applicable media. In short, to develop an appreciation of the advertising process as it is related to the advertiser, the advertising agency, the advertiser’s customers and the public. 

CAPITAL MARKET

The course is aimed at examining the structure of different facets of the capital industry, including the financing of start-ups and management buyouts, the different stages of funds generation, valuation of equity, and timing and pricing of exit strategies. This course also covers the basics of converting an idea into reality, including the basics of company formation, financial analysis, market and competitor analysis, and the development of business plan for soliciting venture capital financing. The course will also involve examination of case studies of successful start-ups.

ANALYSIS OF FINANCIAL STATEMENTS

During the present era of business acquisitions, mergers leveraged buyouts and restructuring and in view of constantly evolving financial reporting refinements and large scale manipulation of financial reporting to control perceptions of investors and lenders, the need for vigorous and meaningful analysis of financial statements cannot be over emphasized. This course aims at developing a deeper understanding of accounting principles and standards underlying the data being analyzed and the analytical tools and techniques used for meaningful decision making. The topics covered include discussion of adversarial nature of financial reporting, balance sheet limitations, revenue exaggeration and expense manipulation, nature and types of reserves, deferred taxes, performance measures and ratios, financial flexibility and leveraged buyouts and growth rates and valuation via restricting potential. The course is given largely through case studies and real life business problems thereby simulating effective participation of students in the learning process.

ISLAMIC BANKING AND FINANCE

The Islamic Banking & Financial System is gaining considerable prominence not only in Pakistan but also in Europe, America & the Far East. Being value-oriented, it provides an alternative to the Riba based system. Taking into consideration its growing importance, the State Bank of Pakistan has decided that new banking licenses will be issued for Islamic Bank only in view of its global importance..

INDUSTRIAL RELATIONS AND LABOUR LAWS

The course is centered on management of labour relations, Socio-political factors affecting labour relations, principles and strategies of negotiation, trade unionism, its benefits and drawback, as well as means of evaluating union demands are some of the topics discussed in this course. This course will also provide an understanding of corporate law principles. The formation of companies, problems incidental to Corporate Governance, Proxies, Derivative law suits, mergers and acquisitions and winding up of corporations and some of the pertinent topics of discussion in this course. A thorough analytical statutory the amended Companies Ordinance, 1984 will also be undertaken as part of this course. Contract Act, Sales of Goods Act, Negotiable instruments, Partnership and Company. This course aims to provide basic introduction to these laws and appreciation of the legal system in Pakistan.